The Academy Museum of Motion Pictures has opened its doors in Los Angeles, marking a major milestone in cinema history as well as playing host to one of the most-famous watches on the planet.
In keeping with its long-standing association with the world of film, Rolex is a Founding Supporter of this pioneering institution – a logical development, according to the brand.
The museum is the first and largest institution in the United States devoted to the history, science and cultural influences of filmmaking.
The Rolex Gallery, a permanent, multi-room experience on the museum’s third floor, features “Stories of Cinema”, with special installations that reveal the many aspects of moviemaking – technology, artists, history and social impact.
The legendary Cosmograph Daytona, owned by actor and motor racing enthusiast Paul Newman, is also on display in the museum.
Rolex maintains a privileged relationship with some of the world’s greatest filmmaker, with titans James Cameron and Martin Scorsese currently belonging to a long list of Rolex Testimonees.
Commenting, Arnaud Boetsch, Rolex director of communication and image, said: “Rolex has been linked to the world of cinema for decades, from appearances of its watches in iconic films to the brand’s support for young filmmakers through its mentoring programme.”
Adding: “The relationship between the brand and the film industry was formalized in 2017 through our partnership with the Academy of Motion Picture Arts and Sciences (AMPAS). There’s a natural fit between Rolex, AMPAS, the museum and the world of cinema. We are united in our common search for excellence, in always pushing the limits, reinventing our industries and being a source of inspiration for people and society.”