Patek Philippe has secured an agreement with Aurum Holdings to take over the leasehold of the 16 New Bond Street store, as well as retaining its current 15 New Bond Street space.
This shop will, together with the luxury brand’s current 15 New Bond Street store, give Patek Philippe customers a new experience going forward. The date for the beginning of the refurbishment and official inauguration of the new Patek Philippe London Salon is still to be confirmed.
Patek Philippe UK managing director Mark Hearn said: “This is a wonderful opportunity for Patek Philippe in the UK and more specifically in London to raise its profile and image in a strategically global retailer environment as important as Bond Street."
Salon director Ed Butland added: “We are delighted to be able to increase our presence in Bond Street, which will allow us to enhance still further the very special Patek Philippe experience that our customers expect and enjoy."
Patek Philippe has been on Bond Street since the 1980s, initially with a boutique managed by Watches of Switzerland. In 2005, Patek Philippe acquired the shop and opened its own London Salon, which was then fully renovated in 2008. The Salon carries the largest and most extensive range of Patek Philippe watches that has been available in the UK. The Salon is one of only three Patek Philippe fully owned retail showrooms together with Geneva and Paris.