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Patek Philippe prices will rise in February

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Patek Philippe has confirmed to WATCHPRO that its prices will rise on February 1, without providing details.

Rolex and Tudor increased prices worldwide from January 1.

Audemars Piguet has said its prices have only being adjusted from January 1 to iron out differentials caused by currency movements across the globe.

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Despite unprecedented demand for the hottest watches from AP, Patek and Rolex, there appears to be a collective effort to keep price rises to a minimum this year, and most brands have barely raised prices in the primary market since 2019.

Meanwhile prices on the secondary market continue their relentless rise, which in turn is driving demand even higher.

 

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