Parmigiani produces timepiece to wear with world’s most powerful road car


Parmigiani Fleurier has been a partner with luxury car manufacturer Bugatti since 2004, and is paying homage to its Chriron supercar with a brand new timepiece.

The Chiron was created by Bugatti as the follow-up to the famous 250mph Veyron. The only instruction given to its creators by Bugatti chief executive Wolfgang Dürheimer, was: “Be better than the Veyron in every respect.”

The result, according to Bugatti, is the creation of the “world’s most powerful and fastest car”.


Creating a watch to accompany the supercar’s launch is the dream of any watchmaker, and one that Parmigiani has relished in the development of the Bugatti Type 390.

The watch aims to echo some of the Bugatti Chiron’s exceptional design and engineering triumphs. The caliber PF390, for example, is housed in a cylinder boasting an 80-hour power reserve thanks to its two series-mounted barrels. The transmission of information from the tubular structure to the perpendicularly positioned dial is made possible thanks to a worm screw. Moreover, the modular construction of this movement means that it can be removed from its housing just as an engine would be removed from a supercar for important modifications.


Parmigiani Bugatti Type 390


“It is true to say that, just like the supercar which inspired it, the Parmigiani Fleurier Bugatti Type 390 has a lot going on under the bonnet,” the company says.

The watch is like an engine block on the wrist. No frills, no purely decorative elements: everything is focussed on performance, on the essentials. “We have implemented technology right where it is needed”, explains its creator. “That is to say, everywhere – or very nearly – but always with the end goal in mind: performance and reliability.”

The watch is made in rose gold and white gold versions, each in 10-piece limited editions.

Parmigiani is sold in the UK by Watches of Switzerland, Ogdens of Harrogate, Frost of London and Chisholm Hunter.


Parmigiani Bugatti Type 390

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