Parmigiani matches funds raised for healthcare charities with discounts on new watches


Parmigiani Fleurier has come up with a unique idea that will simultaneously raise money for health and care workers and its authorized dealers that have shut their stores during the current Coronavirus pandemic.

Until the end of April, anybody wanting to help key workers and invest in a new Parmigiani timepiece can do both.

The scheme works like this: customers need to contact their nearest Parmigiani AD and discuss raising money for a pre-approved local hospital or nonprofit organization.


Once the fundraising activity is approved and the money raised, Parmigiani will give a discount on one of their watches of the same amount raised for the charity.

So a customer raises $1,000 for a local hospital, and Parmigiani will give them $1,000 off the price of a new watch.

The program, which is valid in the US only, will be active till April 30, 2020. Clients should contact their nearest authorized retailer for more information and a list of eligible watches.

“The Helping Heroes program is a small way we can encourage individuals to give back to our healthcare workers and stand together,” says Gustavo Calzadilla, president of Parmigiani Fleurier Americas. “It is our hope that the program will sway those who were considering making a donation to act on it.”

In a separate move designed to help retailers who are hard-hit by the closure of their stores, Parmigiani Fleurier is implementing an e-commerce platform for the United States and Canada. This program enables jewelers working from home to source watches for their clients and gives buyers the ability to make a purchase from the safety of their home, while shifting the responsibility of product availability, shipments and other logistics to the Parmigiani Fleurier team.

During the check-out process, clients are instructed to select a retailer to support, and the sale of the watch is then credited to that retailer. If the customer skips the selection, credit for the sale reverts to the retailer closest to the delivery location. Additionally, the program supports retailers’ sales teams working from home through increased sales commissions while also offering end clients additional benefits, like a complimentary strap with purchase and complimentary scheduled maintenance service at the 3rd and 6th year of ownership.


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