Parmigiani Fleurier makes double-signed watches for Arizona’s Oliver Smith Jeweler


It has been 40 years since Oliver Smith Jeweler opened its first watch and jewelry boutique in Scottsdale, Arizona; an anniversary it is marking with the unveiling of specially designed and double-signed versions of Parmigiani Fleurier’s Tonda GT and Tondagraph GT watches.

Oliver Smith, founder and creative director at Oliver Smith Jeweler, says Parmigiani Fleurier was the perfect choice for anniversary watches with his name on the dial.

“I really wanted to partner with Michel Parmigiani because of his creative genius. His skill as a restorer of antique timepieces was clear at a young age, and he’s come about his success as a watchmaker extremely organically. We have grown similarly over the past 40 years. I like the parallel,” says Mr Smith. “I appreciate how Michel takes inspiration from patterns in nature, like the Golden Ratio and the Fibonacci sequence, in developing the proportions of his pieces. He takes that natural world into the balance of his watches.”


Respect between the watchmaker and jeweler runs both ways. “Oliver Smith’s reputation as a premier retailer of luxury watches aligns with the Parmigiani Fleurier philosophy of rich craftsmanship. The limited editions we created maintain the versatile and refined nature of the Tonda GT collection, while reflecting his creativity in stylistic choices,” says Gustavo Calzadilla, brand director for Parmigiani Fleurier Americas.

Both the Tonda GT and Tondagraph GT watches come in 42mm stainless steel with clou triangulaire guilloche dials with cream accents.

Fifteen Tonda GT pieces have been produced, priced at $17,700, and only five Tondagraph GT models, on sale for $23,200, have been made, each of them numbered individually 1-5.

The Tonda GT is powered by the PF044 automatic movement and the Tondagraph GT features the PF043 movement, which combines an annual calendar with a chronograph.

Oliver Smith was intimately involved in the design of the watches. “They gave us so much artistic license when it came to the dial color, which was really important. It is a perfect match to our pantone branding, a rich earthy brown unlike any other watch out there. To achieve this, they allowed us to extensively experiment with color until we collectively agreed on the dial combination. The colors we utilized are uncommon, which enhances the bespoke nature of this piece,” says Mr Smith.

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