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Parmigiani Fleurier builds momentum in the luxury sports watch market

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Parmigiani Fleurier’s charge into the steel sports watch market last year with its Tonda GT collection caught the attention of a far broader spread of customers and retailers than its more exclusive haute horlogerie pieces tend to command.

It is following up on that success this year with two fresh Tonda GT watches, but this time adopting the more complex DNA of the Tondagraph GT sub-family, and giving a broader choice to acolytes of the luxury sports watch category.

“The arrival of the Tonda GT has expanded our audience and rejuvenated the existing collection for more modern tastes,” says Parmigiani Fleurier CEO Guido Terreni.

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“Its launch created momentum for the brand in a very difficult year and offers an opportunity for many new potential customers to enjoy Parmigiani Fleurier.”

For 2021, there is are steel models retailing for $20,400 on a rubber strap and $21,500 on a steel bracelet.

Rose gold pieces sell for $45,300 on a rubber strap and $72,500 on a solid gold bracelet.

The Tondagraph GT Steel Silver Black

The Tondagraph GT Steel Silver Black comes in a polished and satin brushed 42mm steel case.

It has a silver and black dial with a clou triangulaire texture and rhodium-plated indexes treated with black luminescent coating.

Parmigiani has once again chosen automatic Caliber PF043 chronograph movement, which also powers an annual calendar that needs its date correcting only once at the end of February.

The decorated movement’s 22ct rotor can be seen through a crystal case back.

“With this new model we wanted to exalt the contrast between the counters and the silver dial,” says Mr Terreni. “Taking out the orange indicators of the first edition helped us obtain a pure and long-lasting aesthetic.”

The Tondagraph GT Rose Gold Silver Black

Last year’s Tondagraph GT Rose Gold Blue was one of the most beautiful watches of 2021, and Parmigiani is doubling down this year with another 42mm model, this time in rose gold with a silver and black chronograph dial.

It houses a COSC-certified automatic Caliber PF071 with 65-hour power reserve, which is an evolution of Parmigiani’s GPHG award-winning Caliber PF361 and capable of measuring one tenths of a second with its chronograph.

Seen from the underside of the watch, the movement is enhanced with chamfering and polishing done by hand, sandblasted surfaces, a sunray pattern on the 22ct gold oscillating weight, and hand-finished bridges.

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