Parmigiani has set its lowest ever price for entry level models, WatchPro can reveal.
Parmigiani watches will be on sale in 2017 for under CHF 8000 for the first time.
This year’s edition of the Tonda 1950, already the brand’s best seller, will be available in stainless steel for £7,950.
The new Metrograph models are also looking for a wider, more youthful, customer. Steel cased pieces will retail for CHF 9200 (£7,542) with a leather strap.
Parmigiani retailers include Watches of Switzerland, Selfridges and Frost of London.