Panzera plans global launch at London Watch Show


Panzera will unveil its Breuer collection to the world on July 6th, with a global launch for the German brand at the London Watch Show.

The Breuer collection will be presented alongside Panzera’s core 2014 watch lines and its luxury pens at the trade exhibition, and is expected to be a major draw for UK retailers.

“I am delighted to have the opportunity to be a part of the worldwide launch for the new Panzera Breuer collection. The owners of the brand will be flying over to be on the stand which shows the commitment they have to the UK market and the new collection,” said Pete Carmichael, business development director at Since 1853, which has exclusive distribution for the brand in the UK.


The Breuer watches have never been seen anywhere in the world, but Since 1853 has been showing images of the timepieces to a select number of retailers, leading to pre-orders of close to 500 pieces.

“The Breuer collection offers the perfect combination of style, substance and value for money. I have no doubt the stunning designs, high quality materials, luxurious packaging will take the show by storm and everyone will want to be a part of the Panzera success story,” said Carmichael.

London Watch Show takes place from July 6-7 at Freemasons’ Hall in the heart of Covent Garden. 2014 collections from over 50 brands and suppliers will be unveiled at the trade-only exhibition.

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