Panzera appoints Brand Avenue as sole UK agent


Panzera has appointed Brand Avenue Ltd. as its exclusive distributor for the UK market.

The appointment follows the collapse of its former distributor Since 1853, which was declared insolvent earlier this month.

Brand Avenue is building a portfolio of brands, with Panzera joining Metal.CH and Beverley Hills Polo Club watches in the same stable.

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Panzera launched in the UK at the start of the year, and exhibited at the London Watch Show.

The brand has experienced immense interest and demand for its stylish all-mechanical yet affordable modern vintage watch ranges; including the Flieger 47 automatic Pilots watch and Breuer 44 automatic Bauhaus style watch collections, says Panzera’s UK representative Roger Cooper.

“The response for Panzera in the UK since our launch this year has been phenomenal, so it’s has been extremely important for us to find the right distributor partner. We believe that Brand Avenue is a great fit for PANZERA and we look forward to working with Jody and his team in continuing to establish and grow the brand throughout the UK,” he adds.

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Rob Corder

The author Rob Corder