Panerai launches US-only eboutique


Panerai is the latest luxury watch brand to offer direct online sales in the US, following Breitling’s April launch of a US-only eboutique.

Officine Panerai is the latest luxury watch brand to dip its toe in the waters of direct online sales, which is gradually eroding the traditional ‘bricks and mortar’ sales stance of the high end brands, at least in the US.

Panerai currently offers 31 watches for sale along with straps and buckles, offering free delivery on all purchases under US $500 (£320).


Panerai’s eboutique offers a selector tool to pick a suitable strap for your watch purchase, a 30-day return policy and the option to check out as a guest or create an account, which presents further features such as a wish list.

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Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.


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