Pandora reopens two-thirds of its North American stores


Multibrand watch and jewelry retailers in the United States will be able to learn from one of the industry’s biggest players as Pandora reopens half of its North American stores.

Pandora has opened 250 out of 375 stores, and is closely monitoring the impact of health and safety measures taken to keep staff and customers secure as they emerge from Covid-19 lock downs in states across the country.

Florida, Georgia and Texas, which are among the most advanced states with their lock down relaxations, are the first to see Pandora stores opening.


Among a number of reopening initiatives is the launch of Pandora on the Waitlist.Me app, which restaurants use to manage bookings.

Pandora Jewelry’s North American president Sid Keswani, told the New York Post that the company wants to make customers’ experience as safe and effective as possible.

“We are learning what to do if we had to manage crowds three to four times the size we are getting now,” Mr Keswani said.

Pandora wants customers to download the Waitlist.me app and make an appointment to visit their local store and the app will then send a text message when they can safely visit.

Customers can also tell the store what jewelry they would like to see, making it easier for sales associates to get them ready to present before the appointment.

The aim is limit the number of customers in each Pandora store to fewer than five.

Store staff will wear face masks or visors, and customers are also required to wear a face mask.

New York Times also quotes from a Barron’s report that has found footfall in states that have reopened has been slow in May.

During the first 11 days of this month, eight shopping malls in Georgia, Texas, Utah, South Carolina, Tennessee, Florida and Missouri report that there has been a 75% fall in traffic compared to the same period in 2019.

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