Icon Watches has signed up to exhibit at the London Watch Show with fashion watch brand Pandemonium.
The brand said that the show will offer an ideal environment for retailers to meet suppliers and make buying decisions.
"We are hoping to introduce key retailers and other relevant business partners to the Pandemonium watch brand – a fresh and exciting on-trend fashion watch concept at an attainable price point," Sanjay Bhojwani, a Director at Icon Watches.
"For Pandemonium, which is designed and assembled in London, the prospect of exhibiting on our own doorstep is an exceedingly exciting one."
Bhojwani added: "It is vitally important that the UK finally has its own trade exhibition for watches. The UK watch market has such unique characteristics in terms of style, trends and heritage – it stands to reason that there be a trade show specifically catered for it. We are confident that a dedicated show for watches will benefit retailers, and therefore suppliers, by allowing them to make informed buying decisions in a conducive environment."