Oris is lending its support to The Movember Foundation for the second year running in a bid to raise awareness of men’s health and the work that the charity undertakes.
The Swiss watch brand is hoping to raise CHF100,000 ($98,000) for the charity this autumn following the launch of its Oris Movember Edition watch and a special campaign based around a team of inspiring males that it has dubbed the ‘Oris Movember Crew’ (main image).
Oris first worked with Movember last year as part of its vision to bring change for the better and to behave in a socially, economically and ecologically responsible way.
It raised CHF45,000 ($46,000) for the charity but is confident of being able to more than double that figure this time around.
The Movember Foundation was founded in Australia in 2003 with a mission to ensure men live healthier, longer lives. To date, the charity has raised more than £450m and funded in excess of 1,200 men’s health projects. Its goal is to reduce the number of men dying prematurely by 25% by 2030.
“As men, we don’t talk about these issues often enough – and often not before it’s too late,” said Oris chairman Ulrich Herzog. “Oris is passionate about bringing change for the better and to improving men’s lives, and we’re delighted to be supporting the inspiring mission of The Movember Foundation.”
As part of its support of this year’s Movember, Oris is introducing the Oris Movember Crew, a global movement led by a trio of men whose work is changing men’s lives all over the world.
The brand has invited Dr Johannes Wimmer, Miguel Gutierrez and Scott Poynton to be the international faces of the crew. Each is motivated by the belief that things can and should be done better, it said.
They will support he campaign through YouTube, social media and their own activities.