Oris has made its Big Crown Pointer Date in solid bronze and used a bespoke finish on the dials that mean no two will be exactly the same.
The watch borrows heavily from the design of its original model launched in 1938, when it was made for early aviators who needed an over-sized crown so the watches could be adjusted in gloved hands.
Rolf Studer, Oris joint executive officer, says the Big Crown is the signature watch of the company because of its success in the pre-war years and its revival as the company threw itself into mechanical watches following the quartz crisis.
“It had a story, a purpose and an emotional value that the quartz-powered novelties of the day simply couldn’t compete with. It became an Oris signature and a symbol of the Swiss watch industry’s dramatic revival,” he explains.
Oris’s Big Crown Pointer Date comes in a solid bronze 40mm case with a bronze dial housing an Oris 754 automatic movement and is worn on a brown chamois deer leather strap with a bronze buckle.
It goes on sale today for CHF 1,900.