Oris invites watch lovers to new innovative Swiss boutique


Swiss-based company, Oris, is proud to announce the opening of the new branded boutique in Zurich.

Located on the city’s Rennweg, the space is set over two floors, covering 110 square metres.

The ground floor will be devoted to retail and will offer visitors an immersive Oris experience, transporting them to the Waldenburg Valley and the Swiss town of Hölstein, where Oris has been making watches since 1904.


The first floor will be an area especially reserved for events hosted by Oris for VIP customers and press.

The new boutique also includes the Oris Bar and Oris Lounge concepts, where customers will be invited to relax, have a cup of coffee, an Oris Beer or an Oris Gin whilst looking at the collection.

Rolf Studer is the CEO at Oris, he said: “Zurich is one of the world’s most design-conscious cities and the perfect place for Oris to showcase its contemporary watch designs. We’ve created a dynamic space for customers to explore everything that Oris stands for, independent watchmaking and independent thinking. We’re confident it will help our customers go their own way.”

Oris will also show off the ‘Oris Open Displays’ concept which involves displaying watches on a workbench where customers can pick them up and try them on, delivering an interactive customer experience.

Studer went on to say: “This is an exciting step in the development of the Oris Boutique strategy and a moment to celebrate for us. Following the success of the Maison Oris boutique, Basel and the Oris Pop-Up, London, this summer, we are now giving consumers the opportunity to dive into the Oris story with both feet.”

The Oris Boutique in Zurich will host an opening event tomorrow.

Previous articlePrecision Engineering AG brings back 18th century invention in presentation of its first cylindrical hairspring
Next articleHublot announces collaboration with internationally-renowned American street artist


Please enter your comment!
Please enter your name here