Oris has turned the presentation of its 2015 collection into an aeronautical mission around the Middle East and the Mediterranean.
The brand has assembled a three-man flight crew as part of the Oris Aviators’ Basel Mission to showcase its watches in a number of locations in the regions.
The team is lead by Karim Gerber, Oris’s Middle East region manager, who will fly the whole tour and will be joined in an Oris-branded two-seater Pilatus PC-7 for alternate legs by ex-Swiss Air Force pilot Paul Ruppeiner and former Swissair pilot Simon Maurer.
All three are members of a select group of Switzerland’s licensed air-show pilots, and bring vast flying experience to the mission.
Ruppeiner, who began his flying career four decades ago, is also the founder of the Oris-sponsored Fliegermuseum in Altenrhein.
The mission, which is currently underway, has 22 legs over a three-week period and will see the team spending 40 hours in the cockpit as they fly from their base in Switzerland to destinations including Thessaloniki, Cairo, Riyadh, Dubai, Bahrain and Kuwait.
The Pilatus PC-7 once belonged to the Swiss Air Force and can reach speeds of up to 500 km/h.
The team will present the new collection at exclusive events in each location and provide specialist training to local retailers.