Only Watch, which raised $43 million for research into Duchenne Muscular Dystrophy in 2019 and set a new world record for the most expensive timepiece ever sold, will be back in 2021.
Last year, Patek Philippe dominated headlines by setting a new world record when its unique double-dialed Grandmaster Chime reference 6300A-010 made in stainless steel sold for CHF 31 million ($34.5m at today’s exchange rate).
Luc Pettavino, the founder and force behind Only Watch, is a passionate advocate for research into Duchenne Muscular Dystrophy, a condition that claimed his son’s life five years ago.
His personal story and commitment to funding medical research is likely to convince another 50 brands to make unique, one-of-one, watches for the 2021 Only Watch auction, which will once again be hosted by Christie’s in Geneva.
The date has been set for one year from today: Saturday, November 6, 2021.
It is hoped that the auction will take place in a live sale room, but plans are in place to make it an online event if there are still health-related restrictions in place.
Only Watch takes place under the patronage of Prince Albert II of Monaco, and a world tour of the 2021 watches will begin in the principality from September 22 to 25 at the Monaco Yacht Show. From there, it is likely to circle the globe, taking in the most important world cities for watches including Hong Kong, London and New York before reaching Geneva.
Only Watch promises that 100% of funds raised from the auction will be fully dedicated to scientific and medical research into Duchenne muscular dystrophy.