Omega has signed America’s Cup winning sailors Peter Burling and Blair Tuke as brand ambassadors.
The pair are among the world’s most successful young sailors. As crewmates of Emirates Team Zealand in 2017, the two Kiwis lifted the America’s Cup, a moment that also positioned Mr Burling, then aged 26, as the youngest winning helmsman in the competition’s history.
Four years earlier in 2013, they were both winners of the inaugural Red Bull Youth America’s Cup, in which Mr Burling was also the skipper.
Raynald Aeschlimann, president and CEO of Omega, praised Mr Burling and Mr Tuke for their “drive to succeed at the highest level” and went on to say that “Peter and Blair are both hard-working and easy-going, a unique blend of qualities. We’re thrilled to have these two star sailors representing Omega.”
Omega’s alliance with sailing includes ongoing sponsorship of Emirates Team New Zealand and the Swiss Youth Sailing Team (TILT). The watchmaker was also became the Official Timekeeper of the Volvo Ocean Race in late 2017.