Omega’s Manhattan retail partners have another competitor on the block, a pop-up dedicated entirely to the latest Seamaster Diver collection.
The Omega-run store will celebrate the brand’s history of maritime history, and comes on the back of a successful pop-up called ‘Her Time’ in December last year, which promoted women’s watches.
Omega is introducing a completely redesigned Seamaster Diver 300M in the space at 711 Fifth Avenue. The watch is marking its 25th anniversary this year.
The pop-up, which will be open until November 15, also pays homage to the brand’s extensive history of ocean exploration and diving technology expertise.
On display are the 15 newest Seamaster Diver 300M models presented earlier this year at Baselworld.