In an era of ubiquitous and usually pointless collaborations with mountaineers, models, submariners and sports stars, this may turn out to be the greatest partnership of the decade as Swatch and its Swatch Group stablemate Omega come together to create the Speedmaster MoonSwatch.
I will be amazed if I see a better collection launched this year.
Everything about the collaboration makes sense. It is a perfect way to promote Swatch’s switch from plastic watches to bioceramic — an environmentally friendly mix of two-thirds ceramic and one-third a castor oil derivative.
The dial’s design is a faithful recreation of the iconic Speedmaster Moonwatch, but double signed by Omega and Swatch and presented in a range of color combinations that will appeal to men and women.
If that doesn’t get kids to ditch their Apple and Samsung smartwatches, nothing will.
They are even priced at a Gen-Z tempting $260.
Demand is expected to be so strong when they go on sale at select Swatch shops on Saturday, March 26, that stores are limiting customers to buying no more than two.
The key Moonwatch design features are all present. The asymmetrical case, the famous tachymeter scale with dot over ninety and the distinctive Speedmaster subdials, which all work off a quartz movement.
If you ever wanted a Speedmaster in a funky color, or can’t afford the $6,000 price tag. These watches are for you.
They come in 12 color combinations, each with an accompanying planetary mission name.