Omega president and CEO Raynald Aeschlimann had stars in his eyes this week as he was joined in Shanghai by brand ambassadors Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi to unveil an extensive new collection of Manhattan Constellation timepieces.
The Manhattan Constellation family of ladies’ wristwatches was first seen in 1982, and its key visual statement came from four claws gripping the watch face, which made them waterproof.
The claws of the 2018 models no longer serve such a functional purpose, but remain an important part of the design, albeit in a less prominent way.
More than 100 new models have been released including quartz pieces in 25mm and 28mm, plus a COSC-certified automatic in a 29mm case with a clear case back. Options include bi-color gold and steel cases and bracelets, with or without diamonds on the dial and bezel. There are white mother of pearl dials in the family along with gold or dark blue.
The watches will be promoted world-wide using a photo shoot featuring the four female ambassadors who appeared at the Shanghai launch event.
“The Constellation has always been admired by women all around the world. No matter the country, it has appealed to ladies of all backgrounds and styles. To celebrate that spirit, we’ve been lucky to have not one, but four of our closest friends here together. Having Nicole, Cindy, Shishi and Alessandra at one single event shows how much love there is for the Constellation,” Mr Aeschlimann said at the event.