Olivia Burton will open its first own-brand concession in the flagship Topshop on London’s Oxford Street tomorrow (December 14).
The concession is not just for Christmas, it is a long term investment that will launch new ranges of Olivia Burton watches every two months.
Like its watches, the point of sale demonstrates Olivia Burton’s feminine and fun flair, with rose gold and floral print units that showcase the collection in a luxury yet contemporary setting.
Tapping into the customisation trend, the new concession space will also offer a complimentary personalisation service with hand embossing onto selected watch leather straps.
The opening of our first Olivia Burton dedicated concession in Topshop is a key development for the brand. We have stocked the label online for several years and it’s an exciting progression for Olivia Burton to deliver an elevated brand experience for our customers in-store,” explains the company’s co-founder Jemma Fennings.
Olivia Burton has won multiple awards in 2016 including the WatchPro gong for Fashion Watch Brand of the Year.
The company intends to take that momentum into 2017, according to its other co-founder Lesa Bennett. “The opening of our first concession reinforces the incredible development and success that we have seen for Olivia Burton for 2016. With the launch of our debut jewellery collection, international expansion into new markets and growth of our in-house team, we’re looking forward to a positive 2017 and continuing to build on the success of the brand,” she says.