Officine Panerai will continue reinforcing its affiliation with quality design as the headline supporter of the 2013 London Design Medal, which will be awarded on September 18, 2013.
The London Design Medal is part of the London Design Festival and is now in its seventh year. With Panerai lined up as official supporter, this year the medal will be renamed – the Panerai London Design Medal – and will be awarded to an individual who has distinguished themselves within the industry while also demonstrating consistent design excellence over a number of years. Previous winners, who have made an immense contribution to the design world and London, include Zaha Hadid, Marc Newson, Paul Smith and Thomas Heatherwick.
In a statement for the watch brand, a Panerai spokesperson said: "Partnering with a pivotal design event like the London Design Festival 2013 celebrates the foundations and history that epitomise the Officine Panerai brand as well as compliments the exclusive design that makes each Officine Panerai watch individual."
Now in its 11th year, the London Design Festival takes place between September 14 and 22, September 2013 and will involve more than 250 partners and over 300 events celebrating the best in design.