By Deepa Narwani
O Clock is set to open a pop-up store featuring watches, bags and accessories at House of Fraser store in Westfield, White City, this weekend.
The products will also be featured on the House of Fraser online site and are part of marketing drive by O clock owner Fullspot.
The O Clock collection consists of affordable silicon fashion watches with interchangeable dials and coloured straps. Past collections have included neon straps and dials, camouflage models and a selection of licensed Disney and Mickey Mouse watches.
Fullspot recently opened a new national distribution centre in Worcestershire and UK sales and operations are handled from this location.
Fullspot is an Italian design company that has established itself globally with its fashion watches and accessories brands. The company has operated temporary pop up installations previously in Venice, Milan and Barcelona.