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NPD Group appoints specialist head of watches to bolster specialist market research

Reginald Brack, executive director, industry analyst — watches and luxury — for NPD.

NPD Group, a market research firm that provides consumer shopping trends, market information, and advisory services to retailers and brands, has hired a specialist in the watch industry.

Reginald Brack joins the firm from Detroit-based start-up StockX, where he was general manager of watches. Prior to StockX, he was international head of retail and watches at global auction house Christie’s.

NPD is one of the largest research firms in the world, but lacked specialist expertise and client reach in the watch sector.


“We are delighted to have Reg join our team, and excited for the added depth of insight into the watch and luxury markets that he will provide to our clients and retail partners,” said Lori Monaco, president of U.S. Fashion Footwear, Accessories, Luxury Watches & Jewelry, The NPD Group.

“His experience and comprehensive perspective on the market will enrich NPD’s ability to deliver the vital insights necessary to help our clients thrive.”


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