Swiss watchmaker Norqain is barely out of the starting blocks, having been launched just three years’ ago, but is already showing the scale of its ambition by signing on as official timekeeping partner of the TCS New York Marathon.
The deal with America’s most prestigious marathon comes on the back of a partnership with New York Road Runners (NYRR), whose 695,000 members of all ages and abilities take part in over 50 races per year including TCS New York City Marathon, United Airlines NYC Half, RBC Brooklyn Half and Abbott Dash to the Finish Line 5K.
NYRR is more than just a running club, and Norqain says it shares cove values such as a commitment to sustainability and charitable activities focused on children — building students’ motivation, confidence, and desire to be physically active for life.
“Norqain and NYRR are a perfect match, and I am honoured that our brand can highlight the times of runners who travel from around the world to participate in these high-profile races. We share a passion for leading an active lifestyle and giving back, as well as a commitment to taking action to protect our planet and empower children. Our partnership with NYRR marks an exciting chapter in Norqain’s story”, says Norqain founder & CEO Ben Küffer.
Each year, more than 3 million spectators line the streets of the five boroughs of New York City as they support 50,000 runners competing in the world-famous marathon.
Norqain’s role as Official Partner of NYRR and Official Timekeeping Partner of the TCS New York City Marathon has prompted the company to make a limited edition timepiece inspired by the racecourse.
The watch will not be revealed until October, but Norqain has said it will be based on its Wild ONE collection. Only 262 will be made, a nod to the 26.2 miles of a marathon.
“With its robust, ultra-light case and symbolic design, it is the ultimate watch for an active lifestyle and a perfect souvenir for TCS New York City Marathon participants and fans,” Norqain says.