Nordgreen watch review: Pioneer White Dial


Nordgreen’s take on a chronograph, the Denmark-based brand has certainly hit the spot.

In tapping into its roots, the sophisticated Scandinavian piece on a brown genuine leather strap ensures the white dial stands out and offers that luxury feel craved for by the customer while remaining at an affordable and attainable price point.

Design Aesthetics:

Not only in aesthetic design, the feel of the overall piece and more specifically the weight of the dial emanates true quality while on the wrist.

Looking and feeling good on the wrist is one thing though, for the modern day consumer at this price point, an exciting experience goes a long way too in achieving the goals the customer expects.

Nordgreen has got this down to a tee. A simplistic yet suave and ethical design of the box with a subtle nod to the brand with a blue on blue logo shows can give the recipient and understated but important wow factor before the piece is even revealed.

The ribbon used to pull the boxes apart and reveal the watch follows the above and can only leave the one opening the box with delight as the Chronograph is seen in the flesh for the first time.


The Technicalities:

From a technical standpoint, the Japanese quartz movement keeps time as well as you would like while the 316L stainless steel 42mm wide case offers water resistance to 5 ATM, ensuring rain resistance.

The straps are interchangeable too. Having spent a week with the brown genuine leather, I’d be more than happy to see what the mesh, nylon, three-link or other colour leathers had to offer for an ever-changing seasonal wardrobe or outfit.

Commenting on the design, those behind the model at Nordgreen explain how “the minimalist, clean dial is synonymous with the sustainable environment that we strive to live in,” and I have to agree.

Adding: “Third hand stopwatch, the Chronograph second hand, indicated by the red tips, are representative of the red tips found on wind-turbines, reminding us of the bond between Nordgreen and the sustainable outlook of its homeland.”


The Pioneer won the Red Dot design award in 2020 and remains Nordgreen’s strongest model among its male customers.

The Gun Metal plating is the most popular and the 3-link bracelet a top is in strong competition with the brown leather strap.


In low stock due to its popularity, a number of models are though still available for £219 from Nordgreen’s online store.

You can check out the collection here:

Nordgreen’s Range:

The Philosopher:
Another award-winning model of Nordgreen’s range is the Philosopher unisex watch which was awarded with the iF Design Award in its 2021 edition within the product design category. The Philosopher has a sleek, yet functional design expressed through its unique asymmetric second hand and practical date window. Given the high quality of the overall design, combined with the affordable price of … – no wonder that the Philosopher is among the top-selling watches in the Nordgreen range. 

The Native:
The Native is the very first piece in the Nordgreen collection and comes in a variety of sizes and dial options. From the delicate model in 28mm available in a white and mother-of-pearl dial, to 36mm in black and navy. Simple, yet sophisticated, the unisex Native piece is a light and modern everyday timepiece that will complement any outfit, regardless of the occasion.

Check out Nordgreen’s latest AW21 collection

Nordgreen’s Autumn/Winter 2021 collection is inspired by the trend and fashion colours and themes of the forthcoming season, reflecting the changing colour palette of nature over the autumn/winter seasons.

The collection consists of two of Nordgreen’s signature watch models – the Pioneer male chronograph watch and the unisex Native piece, presented abive,  in a redefined range of monochrome dial colours, enhanced by a sunray effect, together with two new additions of versatile two tone link straps that encapsulate the change of the seasons, and the shifted states of mind that come along with that enchanting process.



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