Adidas has just dropped its first set of watches, which it states takes “hints from the evolving relationship of sport and street culture.”
Adidas unveiled four different collections of timepieces, all coming in at $130 or under, and targeted at younger customers.
They have been created under license by Nixon Watches.
First up is the $130 digital watch, the Archive. The Archive pieces draw inspiration from 70s and 80s digital watches first made by the likes of Seiko and Casio.
Details include sculpted buttons inspired from iconic footwear design, clean surfaces mated to a subtly sculptural five-link, stainless steel bracelet and dual time zone and chronograph functions.
The steel watches come in gold, black, silver and rose gold, as well as a black ceramic model.
The $100 line of Process watches return to the analogue style. The 38mm steel pieces sport a minimalist design, with a steel-link bracelet, lugs, dial, case and indicators that all come in the same color.
The watches use Japanese quartz movements.
The Process comes in five colours: black, gunmetal, rose gold, gold and silver. The company also created a further five variants with leather straps.
Clocking in at 40mm, the $130 District pieces boast a similar design approach to the Process line. The pieces come with a similar color scheme to the Process as well as a similar dial, case and lugs. However, the watches are more rounded and are worn on a Milanese bracelet of leather strap.