Watch and accessories brand Nixon is set to open a second store in London next month.
The Californian surf and skate brand opened its first retail location in London last October on Newburgh Street, at the heart of Soho’s Carnaby Street district.
Now the brand is working on a second location at Seven Dials on Neal Street, near Covent Garden. Nixon has taken around 1,000 sq ft of space spread over two levels.
It is thought the new store will include a watch customisation bar and skate bar, with the brand’s watch collections for men and women, clothing, accessories and a premium Swiss-made RSVP line of watches.
Tim Mack, Nixon senior vice president of direct to consumer, said: “Seven Dials is a great international shopping destination and an ideal setting to showcase what Nixon stands for. We’re excited to build upon what we’ve started in London with Shaftsbury [property company] and our Newburgh street store, bringing custom interior designs and unique feature akin to Nixon’s style.”