British watch brand Nite Watches has launched a multi-platform website that adapts its language and currency to each of its international markets, as part of its expansion into the USA, Asia and other European countries.
The company, Nite International, which is based in Christchurch in Dorset, creates watches with Swiss self-powered GTLS illumination, Swiss-made movements and ultra-thick sapphire crystal with triple anti-reflective coating.
The website, nitewatches.com/store/ , is multi-lingual and multi-currency, adapting depending on the country it is being accessed from, providing an international online market for the products and is multi-lingual and multi-currency and intended to expand the brand, communicating what the Nite ethos is all about. It features a fully compliant and secure online store, where Nite’s products are clearly displayed and explained. There is also a social programme called Unite where customers can share their user experiences and general interests.
Nite Watches founder and managing director Roger Green said: "Finding the brand and navigating our website as quickly and easily as possible in a secure and trouble-free digital environment is critically important in today’s highly competitive market.
"Our new website does all of this and is highly efficient, featuring state of the art CGI graphics across the entire collection enabling consumers to view our watches at their very best.
"The depth of technology built in to the new site enables us to expand internationally by easily creating new language versions of the brand website.
"We have already launched new websites in Japanese, Finnish and US versions and will be adding further translations through the coming 12 months.
"This allows us to deliver a consistent brand message across all territories without having to change any of the actual website design. Even the Unite programme presenting Nite watch owners from all over the world demonstrates how we interact with our customers and build relationships.
"This is an incredibly exciting time for Nite and is providing us with a great opportunity to offer Exclusive Licenses to investors looking for an opportunity in distributing Nite watches in their own country.
"Our long term objective is to build a network of Exclusive Licensed Partners around the world.”
Additionally, the brand has recently launched its new 400T models.