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New York’s Horologicon promises to drag watch shows into the modern era

Horologicon

New York will host a brand new watch event in September when the first Horologicon opens its doors to collectors, enthusiasts and industry executives.

It is being described as a consumer festival of watches and horology, and has already received support from Grand Seiko, Oris, Frederique Constant, Alpina, Farer Universal, Fiona Krüger Timepieces, and Watches of Switzerland, according to the show’s organizer.

It runs September 6-8 at the River Pavilion of the Javits Center in New York.

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Participating watch brands are being encouraged to be far more accessible to the public than is the case at Europe’s major shows, although details of how this will be achieved remain vague.

“We really feel the industry is prime for evolution,” says HorologiCon Founder, Dan Read. “Consumer expectation has swelled, and an increasingly saturated market creates endless noise. Watch brands and consumers, both existing enthusiasts and new customers, need a platform to interface on – a hybrid of a trade show and a selling show – that widens the point of entry. We’re banking on the creation of memorable, lasting experiences and interactions to hold the key to that necessary connection.”

New York’s HorologiCon 2019 will be limited to hosting 100+ brands and suppliers with over 8,000 attendees.

It has joined forces with the RedBar Group as a Community Engagement partner to reach an ever-expanding global community of watch collectors and enthusiasts. RedBar Group Founder & President, Adam Craniotes says: “As soon as Dan Read approached us in the summer of 2017 to discuss his concept, we knew that this was something RedBar had to be involved with from the ground floor. Right from the beginning, and throughout every step along the way, we have received nothing but positive support from brands and collectors alike. RedBar is all about the enthusiast, and having a truly consumer facing event focused on watches and the art of horology in general is exactly what our members want. Perhaps even more importantly, it will open up this hobby for countless others who harbor an unspoken passion for the subject.”

Horologicon is the creation of LeftField Media, a boutique event business owned by Topalian and Clarion UX, a division of Clarion Events, which runs more than 200 events worldwide.

Tags : Horologiconnew yorkwatch exhibition
Rob Corder

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