Tissot has reached more than 360 monobrand boutiques openings in the past ten years.
This follows the launch of six concept stores around the world, including one in New York.
The New York boutique dedicated to the NBA meant the brand had four in the US city, and features multicolored basketballs and action style mannequins in celebration of the Tissot’s status as official watch and timekeeper to the NBA.
Elsewhere, in order to reach the milestone, the brand has opened three stores in Shanghai, one in the center of Tokyo and one in Singapore.
Counting to the 360 mark began in 2009 when the Swiss-based brand opened its first boutique in Paris.
Read WatchPro’s full report on the NBA-themed New York boutique opening here: