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New Watches & Wonders concept brings luxury watch brands to Mr Porter and Net-A-Porter’s “extensive” customer base

MR PORTER – The Luxury Watch Guide – PR Image

Net-a-Porter and Mr Porter have partnered with Watches and Wonders as part of a new strategic partnership.

Hosting digital and offline events, the concept will bring some of the industry’s most revered luxury watch brands to Net-a-Porter and Mr Porter’s extensive customer base.

Beginning from today, Watches & Wonders will be brought to life digitally through the Net-a-Porter and Mr Porter shopping and content platforms via inspiring editorial, detailed product curation and new brand launches, alongside leading customer service propositions.

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Fourteen watchmaking Maisons will feature as part of this initiative, together for the first time.

Over the course of the campaign, customers will be able to enjoy a calendar of activity, including exclusive EIP (Extremely Important Person) virtual events and small-scale appointment-based activity, virtual one-to-one appointments and interactive Instagram Live conversations.

In anticipation of the celebrated campaign, and in response to extensive customer research across both retailers, Net-A-Porter and Mr Porter will also introduce a number of new website enhancements to the luxury watch shopping experience, including an improved size guide and the addition of trend-driven, occasion-based and material filters.

Further developments will follow in the near future.

The group says say the arrival of Watches & Wonders on Net-A-Porter and Mr Porter marks a significant moment for the industry, bringing together the leading watch and jewellery players, and establishes the luxury retailers as the ultimate global shopping destinations for fine watches.

Following on from the Watches & Wonders digital platform that occurred on Net-A-Porter’s Tmall flagship store in April, the new initiative marks the beginning of a year-long programme and showcases a unique tri-fold industry approach to the fast-evolving luxury watch landscape.

Alison Loehnis, president at Net-A-Porter and Mr Porter, said: “By teaming up with the world’s premier watch showcase, we want to provide an international platform for the most exceptional timepieces, supporting an environment where their stories – and those of their iconic makers – can come alive and be accessed by watch lovers across the globe.”

While Matthieu Humair, CEO of the Fondation de la Haute Horlogerie, added: “We are pleased to announce this unique partnership between Watches & Wonders and NET-A-PORTER and MR PORTER. It brings together selected partner brands of the Fondation de la Haute Horlogerie alongside exclusive content to create a new channel for Fine Watchmaking.”

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Alex Douglas

The author Alex Douglas