New smart launches from Apple and Hermès


In addition to two upgrades, Apple yesterday announced a brand-new model to its smartwatch line up. At the same time as the launches, Hermès introduced a new design, along with three bracelets and three new Air Tags to continue its collaboration with Apple that stretches back to 2015.

According to a recent Counterpoint report, Apple is maintaining its position as the world’s best-selling smartwatch, with a market share of 36.1 per cent and a 14 per cent year-on-year growth. And the new Watch Series 8 and Ultra look set to help the Cupertino giant secure its reign.

The Apple Watch Series 8 introduces a new Low-Power Mode with up to 36 hours of battery life from a single charge; crash detection system consisting of two motion sensors, a three-axis gyroscope, and an upgraded accelerometer that measures g-force to detect car and bike crashes and will notify your emergency contacts ten seconds after an impact is detected; and a new temperature sensor designed to work with the watch’s heart-rate monitor to provide information on ovulation cycles.


Apple Watch Series 8 is available in aluminium with four finishes or stainless steel in three different finishes. Prices start at £419 and the watches can be pre-ordered now with delivery later this month.

The new SE model – Apple Watch’s entry level unit is now 20% faster than 2020’s first generation. Made in nylon composite and recycled aluminium in three different colourways (midnight, starlight, and graphite). Prices start at £259. Similar to Apple Watch Series 8, you can order the watch today and delivery will begin on September 16, 2022.

The star of the Apple Watch collection is undoubtedly the new 49mm Apple Watch Ultra, which presents a screen with increased display size and brightness, and a battery life of 36 hours with normal use and up to 60 hours with the new power-saving setting.

Other upgrades include a third speaker, an improved compass, water-resistance up to 100m (from 50m) with additional dive computer functions, resistance to extreme temperatures, improved GPS capabilities and an emergency security siren.

The case is in titanium with added side control button and a new oversized crown, plus an orange ‘Action’ button on the left that can be customised to provide instant access to specific features. There will be three different straps for the Ultra: the Alpine Loop with titanium g-hook fastening; the elastomer Ocean Band that can fit over a wetsuit; and the Trail Loop, the thinnest Apple strap to date.

The Apple Watch Ultra will cost from £849, and can be ordered today for delivery on 23 September 2022.

But those looking for something with a touch of added chic may want to opt for the latest offering from the Hermès-Apple partnership. The collaborative Series 8 watch features a horse’s head, a lucky horse-shoe and a ripe green apple.

The colours of the animated horse (who gives a cheeky wink at appropriate times) can be altered. Strap options include the Hermès signature leather double-tour, a mix of leather and Gourmette chain and a perforated ‘H en biais’ motif. Prices for the watch are still to be confirmed.


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