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New sales director at Burton McCall

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Colin Lee has taken on the new role of director of sales for Victorinox, Mondaine and Luminox.

Lee was already working for the distributor of the brands, Burton McCall Watches, as sales director for Victorinox travel products and will now focus on the watch brands.

Speaking to WatchPro at BaselWorld 2013 about the new role Lee, who has previously worked as a goldsmith and also in various sales roles, said that because he is already involved with Victorinox believed the transition will be straightforward.

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He added: “In my new role I will be looking to provide a more structured sales force for the brands and making sure we provide an even greater level of service, which will include regular visits to retailers.”

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