The UK’s new distributor for oversized watch brand Metal.CH will be using the London Watch Show 2014 to re-launch the brand in this country.
Brand Avenue has recently taken on the bold Swiss brand in the UK and will be exhibiting the brand’s collection of time-only and chronograph watches, including models newly unveiled at BaselWorld 2014, at the show, held on July 6-7 at London’s Freemasons’ Hall.
Jody Jacobs, director at Brand Avenue, told WatchPro.com “We will be exhibiting with Metal.CH. Brand Avenue Ltd is excited to be the new official UK distributors of Metal.CH.
“Metal.CH represents genuine Swiss-made and Swiss-designed oversized watches at reasonable price points.”
Jacobs is clear on the benefits of exhibiting at the UK’s only dedicated watch trade show, saying: “Our aim at the London Watch Show is not only to reconnect to independents that have previously stocked Metal.CH but also to attract new stores and clients, and re-launch the brand in the UK.”