A redesigned and relaunched QP magazine went on sale yesterday with heavy shop window marketing at branches of stockist WH Smith.
As well as offering a new editorial approach and fresh new design, the redesign signals QP’s arrival within Telegraph Media Group, which acquired the magazine and events company late last year.
Tim Barber, editor of QP, told WatchPro.com: “The idea of the relaunch is to really address the watch market today. What used to be a niche concern – knowing about fine watches – is now a mainstream, sophisticated pursuit and we needed to reflect that in an urbane, British way, which is hopefully what we’ve done. I really think it’s quite different to what else is out there in terms of watch magazines – it’s a lot more sophisticated and a lot more fun.”
The new-look magazine features an ‘irreverent’ new front section with watchmaker profiles, interviews, opinions and news items as well as watch reviews and a regular feature dedicated to vintage watches.
The cover, featuring an image of the Calibre de Cartier Diver taken by London photographer Gary Smith with art direction from QP’s new designer Scott Bentley, also represents the first time QP has shot its own cover.