New Jersey Devils star joins Carl F. Bucherer’s family of ambassadors


Carl F. Bucherer has confirmed that that Swiss ice-hockey star Nico Hischier has joined its family of ambassadors.

In making the announcement, the brand says the young captain of the NHL’s New Jersey Devils embodies Carl F. Bucherer’s brand-defining values of performance.

At the age of 22, Hischier was named captain of the New Jersey Devils at the beginning of the 2021 season, becoming the youngest captain currently playing in the NHL.

In the 2017 NHL Entry Draft, he was the first Swiss-born player ever to be selected first overall, and went on to help the New Jersey Devils return to the playoffs for the first time in six years.

In joining the brand, Nico Hischier will join an elite roster of ambassadors that includes the globally celebrated Chinese actress Li Bingbing and multiple Olympic Games medalist and Swiss World Cup Alpine skier Wendy Holdener.

Commenting on the addition, Carl F. Bucherer CEO, Sascha Moeri, said: “Nico is rooted in Switzerland but he’s clearly at home everywhere in the world. He has always followed his dream, sure in the knowledge that anything is possible.”

Adding: “He reminds me of our founder and namesake when he opened his first shop in Lucerne 133 years ago. His can-do spirit ultimately took his name around the world, and Nico Hischier has been doing the same thing.”



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