Hublot yesterday opened a second manufacturing facility at the brand’s Swiss headquarters with guests of honour and brand ambassadors Pele, Bar Refaeli and Lapo Elkann.
The new CHF 20million (£13.5m) building, dubbed Hublot2, doubles the brand’s production footprint at the plant in Nyon, which opened six years ago.
Increasing demand for Hublot timepieces and the brand’s in-house, or vertical, production model were cited as reasons for the expansion, which broke ground 18 months ago.
Jean-Claude Biver, chairman of Hublot and president of the LVWH Group’s watch division, was joined by Hublot chief executive officer Ricardo Guadalupe at the inauguration. Among the 300 guests from around the world were football legend Pele, supermodel Bar Refaeli and entrepreneur Lapo Elkann.
The new building adds 8,000sq m to the Nyon facility where Hublot will add 100 new workstations over the next five years. Once the expansion is complete Hublot’s workforce at the site will total 400 employees.
Hublot2 will be dedicated to producing watch cases and components for the brand’s manufacture movements.
Micro-mechanics, decorative, electro-plating, mechanical and cleaning workshops as well as CNC machines were installed in August and join Hublot’s after sales and administrative departments at the new building.
A reorganisation of existing facilities has allowed the expansion of Hublot’s Innovation, Research and Development departments to take over the entire ground floor of the first building adding to the brand’s capacity for development of new materials and most complicated movements. Hublot’s production facility at nearby Gland has also been integrated into the Nyon facility.
Yesterday’s event also kick-starts a campaign of Big Bang 10th anniversary celebrations at each of Hublot’s 73 boutiques around the globe.