New cases and operating system for Apple Watch


On the back of the news about its collaboration with Hermès, Apple has also announced a new range of cases and bands, as well as the launch date for its new operating system, watchOS 2.

The new cases and bands include new gold and rose gold aluminium Apple Watch Sport models, while the latest software update will arrive on September 16.

“Our customers love Apple Watch and tell us its incredible health and fitness features are having a huge impact on their lives,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re excited to expand Apple Watch’s functionality with watchOS 2 and offer even more personal choice with beautiful new styles and colours.”

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Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colours in fog, turquoise, vintage rose and walnut.

With Apple thought to have sold four million Apple Watch units in Q2 of this year, the company is clearly not resting on its laurels, and continues to update and adapt its offering. Expect Christmas sales in the UK alone to be very impressive.

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Daniel Malins

The author Daniel Malins