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New brand Draxas launches via crowdfunding

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Draxas, a new watch brand that has reached out to crowd-funding to finance its project, has launched.

The French brand believes that its design and brand concept will deliver high quality, limited-production watches to consumers at an affordable price.

Draxas’ designer, Parisian Alain Recuze, created initially the Griffin Emblem watch series, which incorporated an SII quartz movement. The focus of Recuze’s design was on material selection and a fashionable aesthetic.

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These materials included a 316L stainless steel case (waterproof to 50m) and equipped with a high-hardness sapphire cover and a soft leather strap.

The Draxas crowd-funding page can be viewed here.

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