Net-A-Porter secures Alibaba Group partnership and gets set for Chinese launch


Net-A-Porter has begun a partnership with Chinese firm Alibaba Group, the world’s largest online and retail commerce company by gross merchandise volume.

The joint venture will see Net-A-Porter’s flagship store launch on Alibaba’s Tmall Luxury Pavilion, an exclusive platform dedicated to the world’s leading luxury and fashion brands, during the second week of October.

This will bring the latest season collections retailed by Net-A-Porter and Mr Porter to online luxury consumers in China, under one storefront.


At launch, the store offers a carefully curated selection of more than 130 luxury, designer brands for women and men, to be expanded in the following months.

Net-A-Porter’s service includes curated homepages, customised brand pages, product recommendations, personalised content and exclusive VIP awards.

Jérôme Lambert, chief executive officer of Richemont, Net-A-Porter’s parent company, said: “The unveiling of the Net-A-Porter flagship store on Tmall Luxury Pavilion is an important first step in the development of our long term partnership with Alibaba.

“Together, we seek to address the sophisticated needs of the Chinese luxury clientele and capture this unique growth opportunity.

“This partnership will set new standards for the future of luxury online. We look forward to sharing the success of the Net-A-Porter flagship store with more brand partners as the joint venture evolves.”

Federico Marchetti, chairman and chief executive officer of Yoox Net-A-Porter Group, said: “This game-changing partnership between Richemont, Alibaba and Yoox Net-A-Porter unites three world leaders who together are redefining the way Chinese customers shop for luxury.

“Net-A-Porter’s flagship store on Tmall Luxury Pavilion will become THE online destination where luxury brands want to be in China, leveraging Net-A-Porter and Mr Porter’s two decades of expertise and pioneering innovation.

“Chinese shoppers can explore a unique selection of the world’s most desirable brands carefully curated just for them, enhanced by an unmatched personalised experience and exclusive products that cannot be found elsewhere.”

Jiang Fan, President of Taobao and Tmall, commented: “This partnership between Alibaba and Yoox Net-A-Porter is bringing Chinese consumers unprecedented access to the world’s leading luxury brands.

“Together, we will deliver an elevated, seamless, and rich luxury experience for Chinese consumers. We are confident this flagship store opening is just the beginning of a long-term partnership that will benefit China’s luxury consumers and the world’s luxury brands who want to reach them.”

Jessica Liu, General Manager of Tmall Fashion and Luxury, added:“The Chinese consumer is the engine of the global luxury market.

“We are pleased to satisfy the Chinese consumer’s continuous demand for international luxury goods through the launch of the Net-A-Porter flagship store, helping hundreds of its brands reach Alibaba’s more than 670 million shoppers in China.”

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