TAD Group will present the first collection of watches under new license Naf Naf at BaselWorld this month.
French watch and jewellery distributor TAD Group signed a licensing agreement with Vivarte, parent company of fashion brand Naf Naf, back in July last year to create a brand of watches and the first models are now ready to be presented to the trade.
The debut range of 62 Naf Naf watches is broken down into 14 sub collections that are inspired by "fairy tales and the neo-romantic universe of the brand". There are stainless steel, leather, ceramic and aluminium watches in the collection and RRPs start at €139 (£120).
Naf Naf has already lent its name to a number of licensed ranges including perfumes and glasses.