Mr Porter signs up Zenith


Swiss watch manufacture brand Zenith has announced that it will be sold online on men’s style e-tailer Mr

The deal will start on 20 October 2015 with Mr Porter selling Zenith online exclusively.

The web retailer will launch Zenith with an assortment of nine of 15 chronograph models across three of the brand’s watch collections, including El Primero, the Elite, and the Pilot, ranging in price from £3,700 to £7,900, with an additional six models launching by November 2015.

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Zenith CEO and president, Aldo Magada, explained the decision to embrace Mr Porter’s online platform: “Zenith is one of the oldest manufacture brand and passionate about classical watchmaking. Today, we continue to pioneer new watchmaking technologies in our quest for excellence. We believe in passion, timeless, authenticity, values we share with Mr Porter, a pioneering ecommerce platform that has revolutionised the way men of distinction shop. We look forward to working with Mr Porter and to welcoming a new generation of customers to the Zenith brand.”

Toby Bateman, Mr Porter’s buying and sales director, was delighted at the announcement. “We are thrilled to be partnering with Zenith in their 150th Anniversary year in making their exquisite watches available on Mr Porter. Zenith’s long history of fine watch making and many iconic models make them the perfect partner for Mr Porter and we are proud to add them to our growing roster of fine watch brands.”

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Daniel Malins

The author Daniel Malins