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Mr Porter introduces Parmigiani to its global audience

Parmigiani Fleurier

Mr Porter added Parmigiani Fleurier to its roster of luxury watchmakers this week.

The line-up at launch includes 10 timepieces from the brand’s Kalpa, Tonda and Toric collections with prices ranging from $9,800 to $63,100.

“We are very proud to cooperate with Mr Porter and believe that this partnership is in line with our network of qualified retailers. The online retail environment is a competitive one that demands specific tools and know how, we know Mr Porter is a first in class selective online retailer and we are very proud to announce this cooperation,” says Davide Traxler, chief executive officer, Parmigiani Fleurier

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Parmigiani will be introduced to MrPorter customers with a feature in its weekly digital magazine later this month. Click To Tweet

“We’re happy to add Parmigiani Fleurier to our growing luxury watch category on Mr Porter, now with 22 global brands. An independent manufacture with its own unique design aesthetic provides an intriguing brand and product offering, which all of our teams look forward bringing to life through original content to our global audience,” Toby Bateman, managing director, Mr Porter, says.

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Rob Corder

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