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Mr Porter inks first deal with ‘futuristic’ Swiss independent watchmaker

MB&F

Mr Porter has boosted its roster of independent watch brands by teaming up with Swiss-based horological concept laboratory and watchmaker MB&F (Maximillian Büsser & Friends).

The online retailer will be offering three timepieces from the brand as part of their initial deal – two of which are limited-edition – as well as three limited edition table clocks.

Founded by Maximillian Büsser in 2005, MB&F is an artistic and micro-engineering laboratory dedicated to designing and crafting radical concept watches, clocks and mechanical art pieces.

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It has become known for its deconstructive approach to traditional watchmaking, with Büsser often bringing together a talented network of horological professionals to create unique watches and other mechanical art pieces.

The Mr Porter timepiece selection from MB&F includes the white gold Horological Machine N°8 ‘Can-Am,’ the red gold and black Horological Machine No.7 ‘Aquapod,’ limited to 66 pieces, and the titanium Horological Machine N°9’Flow,’ limited to 33 pieces.

Fiona Firth, buying director at Mr Porter, said: “We are thrilled to continue to grow our roster of independent watch brands with MB&F, a brand known for its exceptional watchmaking abilities and its futuristic approach to creating modern timepieces. We know that our customers crave exclusive and unique timepieces, so we are delighted to introduce them to our launch offer of MB&F.”

The units went live on Mr Porter today, with prices ranging from $15,700 to $182,000.

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Andrew Seymour

The author Andrew Seymour