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MOVING PICTURES: Jack Heuer reflects on the creation of the TAG Heuer Monaco in 1969

TAG Heuer presented the second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary at this weekend’s Le Mans 24 Hour race and released a video of its creator Jack Heuer reflecting on its success.

Chad McQueen, son of Hollywood actor Steve McQueen, attended the launch. The actor made the Monaco automatic chronograph famous after wearing it on the set of Le Mans, a movie centered around the famous French motor race.

Mr McQueen was joined by five-time winner of Le Mans and driver in the movie Le Mans, Derek Bell; actor, race car driver, and TAG Heuer brand ambassador Patrick Dempsey; and race car driver, Formula E Champion 2017–18 and brand ambassador Jean-Éric Vergne.

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Derek Bell and Jean-Eric Vergne attend Tag Heuer New Monaco Limited Edition Unveiling . (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Creative Director Guy Bove, Heritage Director Catherine Eberle-Devaux and Derek Bell. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Creative Director Guy Bove, Derek Bell, Jean-Eric Vergne, Chad McQueen, Heritage Director Catherine Eberle-Devaux and Patrick Dempsey. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

The launch was held at Domaine de la Groirie in Le Mans, France. (Photo by Marc Piasecki/Getty Images for Tag Heuer)

 

Tags : monacoTag Heuer
Rob Corder

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