Movado Watches has invested in an extensive Christmas campaign in central London with advertising on the outside and inside of a fleet of London taxis.
The promotion, which runs until December 9, focuses on the Movado Museum Classic watch, which was first designed by artist Nathan George Horwitt in 1947.
It is Defined by a single dot at 12 o’clock, symbolizing the sun at high noon. Acclaimed for purity of design unrivaled in the history of time-keeping.
The black-faced watches are instantly recogisable by their single dot of colour at 12 o’clock that normally matches case colours of gold or silver.
The Movado campaign is also promoting two of its biggest retail partners, Ernest Jones and Goldsmiths, with each retailer logo featured on either side of the taxis.
Steve Brydon, UK commercial director of Movado Group, says: “We’ve run taxi campaigns before in London and around the UK and see huge benefit. It enables the brand to gain maximum exposure in the busy weeks in the run up to Christmas, whilst supporting our retailers.”