Moritz Grossmann is marking its 10th anniversary by offering 24 one-off timepieces at an online Christie’s auction that opens today.
This will become the first time in its history that Christie’s has offered such a large range of watches from the German company.
As a symbol for both Christmas and the 23 new products, the German-based firm has also created an interactive online advent calendar where each model in the new launch can be viewed.
This has been created to allow visitors to view each piece in detail before being directed to the Christie’s Website where they can then place a bid.
In addition to celebrating a decade since Christine Hutter founded the firm, the brand also pays homage to its roots in New York, as the watches sit behind interactive advent windows of the Rockefeller Centre.
The pieces on offer through the new launch have been released with the slogan ‘the most beautiful German craftsmanship’ and have been described as bold and contemporary.
The online auction winter holiday sale starts today, November 27, and runs until December 10.